Ad Hoc Business Research
For client needs that don’t fit neatly into one of the above categories, RSR conducts smaller, customized ad hoc research. Typically these are for single-issue, fast turnaround needs, such as the following:
Examples of Ad Hoc Business Research
- Determine initial attitude toward being acquired – RSR has contacted hundreds of owners or decision makers to inquire discreetly and anonymously ask the owner’s willingness to discuss being acquired. This inquiry includes probing into the mindset of the decision maker — though the company may not be for sale presently, under what circumstances or time frame might there be interest or at least a willingness to discuss?
- A quick assessment of customer interest – RSR interviews a small number of customers (perhaps even a single target) to explore interest in a new product or service or a different business concept such as a new supply channel.
- A quick assessment of a specific market action – when you are interested in the rationale and/or reaction to an acquisition, new product introduction or other change in a market, RSR can make targeted inquiries to selected industry insiders to gather intelligence.
- Strategic planning support – sometimes a third party perspective can help in developing planning assumptions such as expected growth in market demand or industry megatrends. RSR can consult with proprietary databases, perform literature searches, examine macroeconomic data and/or contact knowledgeable industry insiders to support your strategic planning assumptions.
Benefits of Ad Hoc Business Research
- Laser-focused research to support a specific, narrow issue or need – specifically targeted to deliver just what you are looking for, without information overload
- Smaller investment – a-la-carte pricing when you don’t have the time or budget for a comprehensive study
- Fast turnaround – we can often respond within days to your immediate needs
Relevant Case Studies
Identifying Channel Performance Deficiencies
A leading industrial products company speculated that some of its channel partners may be under-performing. The company believed it had a well-respected brand based on product breadth and technology leadership. However, the company’s sales and growth in several...