by Ralph Sonenshine | Jul 27, 2017
With deteriorating demand in certain high-volume, vertical market segments, an industrial equipment supplier was concerned about its growth prospects. Management believed that revenues were too concentrated in a few sectors, and that overexposure to declining segments...
by Ralph Sonenshine | Jul 27, 2017
An industrial equipment supplier recently reorganized to align itself with specific market segments. Two segments of potential interest were largely unfamiliar to the Client. Thus, the Client was unsure how to approach these two new vertical markets. In the past...
by Ralph Sonenshine | Jul 27, 2017
An industrial equipment supplier was concerned that one of its core products was being threatened by a potential substitute that served the same markets but utilized different design. Many of the client’s largest customers were using both the client’s product and the...
by Ralph Sonenshine | Jul 27, 2017
An instrumentation supplier was evaluating the best means to enter the fast growing US oil and gas shale market. There are many potential areas to pursue, and the Client needed to choose the best plays to enter and the appropriate entry strategy. Some of the Client’s...
by Ralph Sonenshine | Jul 27, 2017
An instrumentation supplier was evaluating whether to develop a related measurement product for an emerging application. The Client believed the new product could spur growth given the growing global demand for measurement in the new application. However,...
by Ralph Sonenshine | Jul 27, 2017
A successful energy equipment supplier had directed resources to grow in an adjacent market segment. After winning a few large project orders, sales growth faltered. The Client feared they may be operating at a competitive disadvantage relative to the market leaders...