by Ralph Sonenshine | Jan 14, 2018
With the economy growing more rapidly, merger activity has accelerated. Many companies appear to be bolder in their acquisition strategies by acquiring larger, more diverse companies. Once the high priced acquisition is consummated, management then has to come...
by Ralph Sonenshine | Jul 30, 2017
Nobody sells products or components anymore. These days, everybody says they sell “solutions.” Stockbrokers, for example, now tell you they are in the business of helping their customers achieve their personal financial goals. Brokers no longer just sell you stocks or...
by Ralph Sonenshine | Jul 27, 2017
A Client’s sales management team was exploring options to manufacture or private label the manufacture and marketing of a particular industrial instrument. This instrument is a core part of the Client’s offering but was never considered to be a good fit with the...
by Ralph Sonenshine | Jul 27, 2017
As part of its annual strategic review, a new executive management team started to question the effectiveness of the company’s brand. What did the company’s brand evoke to customers? Were customer’s brand perceptions properly aligned with the company’s strategic...
by Ralph Sonenshine | Jul 27, 2017
With deteriorating demand in certain high-volume, vertical market segments, an industrial equipment supplier was concerned about its growth prospects. Management believed that revenues were too concentrated in a few sectors, and that overexposure to declining segments...
